/* OC-SCN-028 r02: editorial performance introduction, decision flow, platform marks.
   Shared hero, method, contact, footer and v1 section surfaces remain unchanged. */
.social-performance-heading{max-width:1030px;margin:0 auto;text-align:center}
.social-content .social-performance-heading h2{font-size:clamp(36px,3.5vw,64px);line-height:1.08}
.social-performance-heading>p{max-width:810px;margin:28px auto 0;font-size:17px}
.social-decisions{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:5%;margin-top:60px;padding-top:34px;border-top:1px solid var(--social-line)}
.social-decisions article{position:relative;min-width:0;padding-left:46px}
.social-decisions article+article:before{content:"";position:absolute;left:-8%;top:0;bottom:0;width:1px;background:var(--social-line)}
.social-decision-number{position:absolute;left:0;top:3px;font-size:11px;letter-spacing:.1em;color:#6c896e}
.social-decisions h3{font-size:23px;line-height:1.35;max-width:330px;min-height:62px;margin-bottom:13px}
.social-decisions p{font-size:14px;line-height:1.85;max-width:360px}
.social-optimization{display:grid;grid-template-columns:1fr .94fr;gap:8%;align-items:center}
.social-optimization-copy>p{margin-top:26px;max-width:660px}
.social-test-principles{margin-top:30px;border-top:1px solid var(--social-line)}
.social-test-principles>div{padding-top:22px}
.social-test-principles>div+div{margin-top:20px;border-top:1px solid var(--social-line)}
.social-test-principles h3{font-size:20px;margin-bottom:9px;letter-spacing:-.025em}
.social-test-principles p{font-size:14px;line-height:1.85}
.social-decision-map{position:relative;margin:0;padding:36px 38px 38px;border:1px solid #d7e2ce;border-radius:32px;background:linear-gradient(155deg,#f3f7ec,#eaf1e1);min-width:0}
.social-decision-map figcaption{font-size:11px;letter-spacing:.11em;text-transform:uppercase;color:#556f50;margin-bottom:32px}
.social-map-start{display:flex;gap:17px;align-items:center;justify-content:center;padding:0 12px}
.social-map-start>svg{color:#537853;width:32px;height:32px}
.social-map-start strong{display:block;font-size:21px;font-weight:500;line-height:1.4;color:#2c4a32}
.social-map-start span{display:block;font-size:12px;line-height:1.6;margin-top:6px;color:#5a7457}
.social-map-signal{position:relative;width:1px;height:46px;background:#b8ccb1;margin:18px auto 0}
.social-map-signal:after{content:"";position:absolute;bottom:0;left:-3px;width:6px;height:6px;border-right:1px solid #769471;border-bottom:1px solid #769471;transform:rotate(45deg)}
.social-map-signal i{position:absolute;top:0;left:-2px;width:5px;height:5px;border-radius:50%;background:#5e8a55;animation:social-decision-signal 8s ease-in-out infinite}
.social-map-assessment{display:flex;flex-direction:column;align-items:center;text-align:center;max-width:310px;margin:10px auto 0;padding:25px 20px;background:#fcfdf9;border:1px solid #c4d4bb;border-radius:18px;box-shadow:0 5px 0 #dbe5d1}
.social-map-assessment>svg{width:26px;height:26px;color:#608356;margin-bottom:12px}
.social-map-assessment strong{font-size:21px;line-height:1.35;font-weight:500;color:#2e5037}
.social-map-assessment>span{font-size:13px;line-height:1.65;color:#5d7056;margin-top:9px}
.social-map-branches{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:20px;padding-top:43px}
.social-map-branches:before{content:"";position:absolute;left:25%;right:25%;top:23px;border-top:1px solid #acc3a0}
.social-map-branches:after{content:"";position:absolute;left:50%;top:4px;height:19px;border-left:1px solid #acc3a0}
.social-map-route{position:relative;text-align:center;background:#f7faf2;border:1px solid #c9d8be;border-radius:16px;padding:18px 12px 20px}
.social-map-route:before{content:"";position:absolute;left:50%;top:-21px;height:20px;border-left:1px solid #acc3a0}
.social-map-condition{display:block;font-size:10px;line-height:1.5;margin-bottom:17px;color:#5a7252}
.social-map-route>svg{display:block;width:28px;height:28px;margin:0 auto 12px;color:#638759}
.social-map-route>strong{display:block;font-size:21px;line-height:1.3;font-weight:500;color:#39583a}
.social-content .social-map-route>p{font-size:12px;line-height:1.65;color:#5a7252;margin-top:9px}
.social-map-route--scale{background:#376848;border-color:#376848;box-shadow:0 5px 0 #cbdbc0}
.social-map-route--scale .social-map-condition{color:#e1efd5}
.social-map-route--scale>svg{color:#d3ebb9}
.social-map-route--scale>strong,.social-content .social-map-route--scale>p{color:#fff}
.social-channels{background:#f0f5e9}
.social-channels-heading{display:grid;grid-template-columns:1fr .8fr;column-gap:10%;align-items:end}
.social-channels-heading>.eyebrow{grid-column:1/-1}
.social-channels-heading>p{font-size:15px;max-width:530px;margin:0 0 3px}
.social-channel-grid{display:flex;flex-wrap:wrap;justify-content:center;list-style:none;margin:50px 0 0;padding:15px 0 20px;border-top:1px solid #cbdcc0;border-bottom:1px solid #cbdcc0}
.social-channel{flex:0 0 16.666%;min-width:0;display:flex;align-items:center;justify-content:center;flex-direction:column;gap:15px;padding:27px 10px}
.social-channel img{display:block;width:64px;height:56px;object-fit:contain;opacity:.8}
.social-channel img[src$="facebook-f.svg"],.social-channel img[src$="pinterest-p.svg"],.social-channel img[src$="linkedin-in.svg"]{width:48px;height:49px;margin:3.5px 0}
.social-channel img[src$="youtube.svg"]{width:68px}
.social-channel img[src$="telegram.svg"]{width:58px;height:52px;margin:2px 0}
.social-channel span{font-size:14px;line-height:1.4;color:#36513c}
.social-channel-notes{display:grid;grid-template-columns:1fr .8fr;gap:10%;margin-top:29px}
.social-channel-notes p{font-size:13px;line-height:1.85;max-width:550px}
.social-channel-notes strong{font-weight:500;color:#305738}
@media(max-width:1100px){
 .social-decisions{gap:4%;margin-top:42px}.social-decisions article{padding-left:29px}.social-decisions article+article:before{left:-6%}.social-decisions h3{font-size:20px;min-height:81px}.social-decisions p{font-size:13px}
 .social-optimization{gap:5%}.social-decision-map{padding:26px 24px 28px}.social-decision-map figcaption{font-size:10px;margin-bottom:29px}.social-map-start strong{font-size:19px}.social-map-branches{gap:12px}.social-map-route>strong{font-size:18px}.social-map-route{padding-left:8px;padding-right:8px}.social-map-route>p br{display:none}
 .social-channels-heading,.social-channel-notes{column-gap:6%}.social-channel{flex-basis:20%}.social-channel img{height:47px;width:55px}.social-channel img[src$="youtube.svg"]{width:60px}.social-channel img[src$="facebook-f.svg"],.social-channel img[src$="pinterest-p.svg"],.social-channel img[src$="linkedin-in.svg"]{height:42px;width:42px;margin:2.5px 0}.social-channel img[src$="telegram.svg"]{height:45px;width:51px;margin:1px 0}
}
@media(max-width:760px){
 .social-performance-heading{text-align:left}.social-content .social-performance-heading h2{font-size:clamp(32px,7.9vw,45px)}.social-performance-heading>p{font-size:15px;margin-top:24px}
 .social-decisions{grid-template-columns:1fr;gap:0;margin-top:30px;padding-top:0}.social-decisions article{padding:23px 0 23px 38px}.social-decisions article:last-child{padding-bottom:0}.social-decisions article+article{border-top:1px solid var(--social-line)}.social-decisions article+article:before{display:none}.social-decision-number{top:27px}.social-decisions h3{font-size:22px;min-height:0;max-width:none;margin-bottom:10px}.social-decisions p{font-size:14px;max-width:600px}
 .social-optimization{grid-template-columns:1fr;gap:37px}.social-optimization-copy>p{font-size:15px;margin-top:24px}.social-test-principles{margin-top:24px}.social-test-principles h3{font-size:20px}.social-test-principles p{font-size:14px}.social-decision-map{max-width:600px;width:100%;margin:0 auto;padding:26px 26px 30px}.social-map-start strong{font-size:21px}.social-map-route>strong{font-size:20px}
 .social-channels-heading{display:block}.social-channels-heading>p{max-width:none;margin-top:24px;font-size:14px}.social-channel-grid{margin-top:30px;padding:14px 0}.social-channel{flex-basis:33.333%;gap:12px;padding:22px 7px}.social-channel img{width:49px;height:43px}.social-channel img[src$="youtube.svg"]{width:53px}.social-channel img[src$="facebook-f.svg"],.social-channel img[src$="pinterest-p.svg"],.social-channel img[src$="linkedin-in.svg"]{width:38px;height:38px;margin:2.5px 0}.social-channel img[src$="telegram.svg"]{height:41px;width:46px;margin:1px 0}.social-channel span{font-size:12px}
 .social-channel-notes{grid-template-columns:1fr;gap:17px;margin-top:25px}.social-channel-notes p{font-size:13px;max-width:none}
}
@media(max-width:380px){
 .social-decision-map{padding:23px 17px 26px}.social-map-start{padding:0;gap:12px}.social-map-start strong{font-size:19px}.social-map-start span{font-size:11px}.social-map-assessment{padding:20px 13px}.social-map-assessment strong{font-size:20px}.social-map-branches{gap:10px}.social-map-route{padding:15px 7px 18px}.social-map-condition{font-size:9px;min-height:27px;margin-bottom:11px}.social-map-route>strong{font-size:17px;min-height:44px;display:flex;align-items:center;justify-content:center}.social-content .social-map-route>p{font-size:11px}.social-map-route>svg{width:24px;height:24px}
 .social-channel{padding:20px 4px}.social-channel img{height:38px;width:43px}.social-channel img[src$="youtube.svg"]{width:47px}.social-channel img[src$="facebook-f.svg"],.social-channel img[src$="pinterest-p.svg"],.social-channel img[src$="linkedin-in.svg"]{height:34px;width:34px;margin:2px 0}.social-channel img[src$="telegram.svg"]{height:36px;width:41px;margin:1px 0}
}
@keyframes social-decision-signal{0%,12%{transform:translateY(0);opacity:0}20%{opacity:1}65%{transform:translateY(40px);opacity:1}76%,100%{transform:translateY(40px);opacity:0}}
@media(prefers-reduced-motion:reduce){.social-map-signal i{animation:none;opacity:0}}
